Geplante Funktionen für Forecheck


Heute besteht SEO aus mehr als defekten Links und Duplicate Content. Unser Ziel ist ein Tool mit dem man alle Informationen sammeln kann, um alle Fehler und Probleme, aber auch alle Chancen zu finden. Zudem müssen die Informationen vollständig und verlässlich sein und möglichst alle Daten berücksichtigen. Ein Beispiel: Eine Seite steht mit einem Keyword auf Platz 25, aber das Keyword ist nicht im Title-Tag dieser Seite enthalten. Es macht Sinn, zu empfehlen, das Keyword in den Title aufzunehmen. Aber ein ganzheitlicher Blick würde erst folgende Fragen stellen:

Ist diese Keyword ein relevantes Keyword und rankt diese Seite noch für andere Keywords?
Ist die Seite wirklich die beste Seite für dieses Keyword?
Welche Absprungrate hat diese Seite?

Empfehlungen zu geben, für die man die Hand ins Feuer legen würde, sind schwierig. Selbst wenn man alle notwendigen Informationen hat, wer würde schwören, dass es nur die Platzierung dieser einen Seite verbessern wird und nicht andere Platzierungen möglicherweise verschlechtern! Hier ist ein kurzer Blick auf unsere zukünftigen Pläne und Funktionen für Forecheck:

SEO & SEA Daten, Analysen und Berichte

In 2012 sagte Maile Ohye von Google in einem Video: “Consider SEO an entire user experience, from marketing to conversion.” SEO wandelt sich also in Richtung Usability Optimierung, und zwar für die gesamte Customer Journey. Seit dem ist viel passiert. Nicht nur Updates von Google wie Penguin und Panda, sondern auch die Aktionen gegen schlechte und gekaufte Backlinks haben die Sicht auf SEO dramatisch geändert. SEO wird zunehmend Teil einer Unternehmensstrategie. Unternehmen wie Amazon und Ebay haben es schon viele Jahre vorgelebt: Die SEO Entscheider haben die Befugnis, über Änderungen an der Website zu entscheiden. Nicht die Designer, nicht die Manager, nicht die Programmierer, die SEO Leute haben das letzte Wort.Analysieren Sie mit Forecheck einfach mal google.com und Sie werden eine Fülle an Fehlern und Problemen finden. Warum? Weil Google kein SEO braucht. Sie sind eine der größten Marken. Wenn Sie eine so erfolgreiche Marke haben, dann Gratulation, dann brauchen Sie vielleicht wirklich kein SEO. Aber selbst Google macht SEO, und auch Google macht dabei Fehler. Google hat sich selbst mehrmals selbst abgestraft für Verstöße gegen die eigenen SEO Regel.
Daher: Vertrauen Sie nicht alleine Ihrer Marke. SEO ist Teil des Business geworden und kann Marken stärker machen. Grundsätzlich ist eine technisch einwandfreie und optimale Website enorm wichtig für SEO. Doch Forecheck kann deutlich mehr als technische Analysen.Doch hier zunächst die wichtigsten Pläne für SEO und SEA die wir für Forecheck haben:

Forecheck ist bereits heute mit seiner Onpage-Analyse einzigartig, dennoch kratzen wir noch an der Oberfläche. Mit weiteren Berichten und Analysen können wir die Daten noch besser auswerten. Hierzu gehört natürlich das Erfassen der Platzierungen in den Suchmaschinen (auch für AdWords) für relevante Keywords, Backlink-Daten, Usability Analysen und bessere Visualisierung. Hierzu ein paar Beispiele:

- Analyen vergleichen: Änderungen sehen, Fortschritte bei Problemen auswerten, Korrelationen zu anderen Indikatoren sichtbar machen. Auch Änderungen am Quellcode, Content oder Link Struktur sichtbar machen

- URL- und Ordner-Analyse: Welche Parameter werden genutzt, welche Werte haben diese? Welchen Einfluss haben diese auf Probleme und Fehler?

- Weiterführende Analysen wie HTML Auswertungen, Semantik, Mikroformate, Strukturanalysen, und viele weitere Auswertungen

- Mikroformat-Analysen: Alle Mikroformate erkennen und auswerten

- Strukturanalyse und Korrelation dieser Daten mit anderen wichtigen Indikatoren

- Universal Search Analysen: Elemente wie Videos, Bilder und andere Daten für Snippets auswerten und deren Gewichtung und Einfluss auf die Platzierungen in den Suchmaschinen an alysieren

- Daten aus Google Webmaster Tools automatisch importieren und auswerten

- Weitere Textanalysen wie WDF*IDF, Potentiale aufdecken

- Detailliertere Source Code Analysen

und vieles mehr. Verbesserungen und neue Funktionen sind auf dem Weg! Übrigens: Haben Sie eine Idee? Fehlt etwas? Melden Sie uns Probleme, Ideen und Wünsche mit unserem Support Formular!

SEA data is something that is mainly important for the keyword tracking. You need to know where your Ads are. This information is especially important when using AdWords. The combination of SEA tracking and SEO data will provide you with more information. The quality factor within Adwords is a form of SEO data. Correlating data from Adwords, SEO and Analytics can show you problems and opportunities. We are aware of this and we are in the course of implementing new features.

Keyword Rankings, Keyword Analysis, Keyword-related Optimizations

Keyword Rankings are already available in some of the tools out there. We have our own tool which we have used since 1997 and which has twice been completely rewritten. The
first version was part of the first SEO tool in Germany, RankIt!!. We are currently integrating this tool into Forecheck. However, we are going down a different path
than most of the tools. Other programs automatically track millions of keywords and show the ones which provide good rankings for your site. However, this is only a trifle of the
information that you need.

Keywords with bad or no rankings are also important. Understanding why some keywords work and others don’t enables you to correlate data and to understand what has to be optimized. That’s why you have to define a keyword list with the keywords where you, the website, should be found. The better the list, the better the data you get out of ranking data! Of course there are keywords which are more and less important, popular keywords with high
search volume and long tail keywords with little search volume but very good targeting regarding your target group. And obviously this has to be taken into account.

With more than a thousand SEO projects that we have executed since 1997, the keywords are the core, the roots and the basics of all SEO engagements. Be sure to understand how your target group searches. They search for solutions, answers to problems, needs and actions to perform as well as navigational search. Searching processes are complex, and depending on your website, finding the best keywords can be difficult. Forecheck will help you gather the rankings – in any language, search engine or country as well as localized searches for regional offerings.

The next task is the implementation of keyword-related analysis and optimization opportunities. But to find the best advice, you need all the data. As SEO webmasters, we rely on what Forecheck does. In general, we are skeptical when regarding advice that a software program provides. But with the right information and intelligent algorithms, you can really create unique suggestions for improvement and recommendations for action – just like we did with the 7 Rules for Duplicate Content that help you in analyzing the problem and finding the best solution for it.

Backlink Data

Backlink data is available in various programs, but you will never get the whole picture from just one tool. You only get a portion of all the backlinks, and much of the data is outdated. This is frustrating because you need a complete and current picture of all the backlinks in order to find the problems and opportunities. For this you need reporting on all of the backlinks to your domain as well as those of your competition, and you must know whether or not they still exist.

We develop tools to gather backlinks from different sources to get the best backlink data. We know that creating our own crawling database would just create another database that does not give you the full data. Such a database will always be out of date and incomplete, except for the databases of the big search engines. That’s why we try to get data from many sources. And this data must be up to date. We are working on this task! We will keep you informed about future features in our blog and with the updates for Forecheck.

Please take a look at the external link report in Forecheck. With this you can not only analyze the external links of your domain, you can also analyze the link profile of any domain that has a link to your website. Links can be toxic, but do you really know which domain is toxic? This report will help you. Google not only analyzes the backlink profile of your domain, it also analyzes the profile of all outgoing external links of a domain. This provides a lot of information regarding a domain. Are there some links with money keywords as link texts? Do the external links relate to one context or various ones?

This report shows you that we are not only aware of backlinks, but that we have a great deal of experience as SEO consultants (dating back to 1997!) and we drink SEO like mother’s milk. Be curious about the future features that we will implement!

Web Analytics Data Correlation, Tracking Code Checker

Back in 2012 at a big exhibition we showed our solution Tracking Code Checker, which is a split-off from Forecheck. For many of the SEO projects that we had performed, incorrect tracking data was often an issue. Implementing the tracking code means that you implement the tracking snippets within your templates and everything works correctly. But tracking is more complex today.

If the tracking code is missing on just one page, you might receive incorrect data. But how can you find tracking code problems? Simple – analyze with Forecheck! There are different search functions in Forecheck that perform these functions. However, this doesn’t check to see if the tracking code is ok and what exactly that it tracks.

You can implement Event tracking, Download tracking, Mouse tracking and many other things. The web analytics tools today offer many possibilities. But how can you track your tracking? Do you exactly know what you track, how you track it and what has to be done when something has changed?

At the exhibition where we presented the Tracking Code Checker, we noticed that with large websites, people were aware of this problem. Therefore, we ran a test with Forecheck. The idea: We track the tracking code of every page and interpret it. This works with all web analytics systems. You track all of the events, parameters and other elements. You can compare two analyses and see the changes. Where are the problems? Where is the tracking data incomplete or incorrect? The tool is like a perfect Tracking Code Checker!

This is not necessarily an SEO issue, but wrong tracking data might lead to incorrect decisions, not only with SEO but also with other online marketing channels. It is the core problem for any website, and it’s imperative that you regularly check elements such as broken links and so forth. But there is no tool out there that does that. This is a feature of Forecheck that we know works but still needs time for finalization. So stay tuned, read our blog, use Forecheck and you will be updated!

Usability Analysis & Optimization

Usability signals were the most underrated ranking factors of search engines until around 2010. Around that time, social signals began to be discussed a lot. We ourselves developed search engine algorithms years ago and we understand search technology. It is obvious that the searchers themselves decide as to which results give the rights answers.

It is quite easy to track the user by clicking in the search engine results and tracking whether or not he comes back to the results after visiting a site and after what amount of time. These user signals can be estimated with bounce rate and session duration. Therefore, web analytics data must be correlated with other data. But this is just the first step. You need to find the reason why users are not spending more time on the site and why do they aren’t converting into leads or clients.

This is quite complex. We have already executed several tests implementing different technologies in Forecheck in order to produce more usability data. However, the SEO community is a long way off towards fully understanding what really happens when a user visits a website. A study from 2012 showed that a person needs less than two-tenths of a second to form a first impression of a website! Obviously some subjective optical impressions have a great impact on the decision, determining whether or not a user will stay on a website that he has never seen before. This is a reason why we engage ourselves in a great deal of Eye tracking and Mouse tracking technologies and how these technologies can help explain the processes that occur. This will lead to future features implemented and offered in Forecheck. But there is much more. And we will keep you posted!

Visualization, Charts, Graphs and more

Forecheck delivers data, but the more complex the data is, the more difficult it is to get the big picture. That is why Forecheck will produce more graphs and charts in the future. But this is not enough. In 2012 we did some experiments in visualizing a website. It was performed together with a university and students to create graphs that visualize information from websites such as errors and problems.

We even thought about a 3D model of website structures. In the end, we found some interesting results. For some themes, such graphs can be really helpful. But the most important thing is:
How can we create a graph that exactly details what you want to tell? There are several technologies out there which can be used for creating graphs and charts. But the technology and the type of
graph or chart depend on the question you ask or the results you want to state. Next, the basic technology is also a question. Do you want the results in Excel to create graphs on the fly?
Or is it better to create an SQL database and analyze the information as you like or offer some standard reports that can be configured? Another solution could be a business intelligence tool with
which you want to correlate data from different sources or just SEO data. For this, standard reports can easily be defined. Or would you like standard HTML/JavaScript charts?

The decision is difficult, but we want to provide you with choices. Whether for a specific occasion you need standard charts, Excel charts or a business intelligence report with data from Forecheck, we want to give you this fully realized feature because Forecheck users have different requirements.

Do you have a special requirement or idea? Let us know. Take part and send us your feedback through our Support page.

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